Nick Kolenda – Website Behavior

1) Case Study A – My Website

1. Tour of Old Website — 5:07
   • My past website to see the starting point (and mistakes).
2. Colors — 5:25 — Preview
   • White? Dark? Colorful? Which colors? You need to consider a few principles.
3. Logo — 3:45
   • Importance of entry points. How to inject beauty and meaning into text logos.
4. Menus — 5:58
   • Why “accurate” labels can be detrimental. How to show many options without overwhelming people.
5. Layout — 5:01
   • Expectations on Arrival (EoA). Simple tricks to spark a positive emotional reaction.
6. Home — 5:50
   • Which headline? Which imagery? How to improve the aesthetics of your homepage.
7. Footer — 5:05
   • Importance of “top-down attention.”
8. Button Text — 6:44
   • How to use “inner speech” to determine the optimal text inside your button.
9. Button Visuals — 4:43
   • Buttons can be deceptively influential. Learn how to optimize them.
10. Posts — 3:58
    • How to nudge people to read your content. Clever trick with arrows and calls-to-action.
11. About Page — 2:35
    • Why simpler is often better.
12. Assortments — 2:09
    • Lists or grids? And why? How to make assortments look visually appealing.
13. Recap — 1:58
    • A summary of important takeaways.

2) Case Study B – Great Resumes Fast

1. Banner — 3:28
   • Importance of end users in banner imagery.
2. Headline — 5:39
   • Subtle tricks to improve headlines (e.g., font pairings, blurs, color adjustments).
3. Navigation Menu — 2:48
   • Why the label location matters.
4. Trust Symbols — 3:51
   • How dark colors can craft the right perception.
5. Home (Benefits) — 4:35
   • How to spot awkward wording.
6. Home (Copy) — 4:57
   • How to optimize videos. Clever trick with parentheses in headlines.
7. Home (Images) — 3:58
   • How to design borders and shadows for beautiful imagery. Common mistakes with form labels.
8. Sales Funnel (Stage 1) — 8:55
   • How to nudge users toward an option.
9. Sales Funnel (Stage 2) — 2:35
   • How to personalize sales copy. Important traits for testimonials.
10. Pricing Tables — 3:13
    • How to design a pricing table.
11. Pricing Design — 6:37
    • How to eliminate redundancy in pricing tables. Best names for plans.
12. Checkout — 6:40
    • Common mistakes with images. How to properly cross-sell and upsell.

3) Case Study C – 5DayDeal

1. Banner — 14:26
   • Best approach for banners. Why red fonts are better for deadlines.
2. Descriptions — 7:31
   • Present-focused copy. Tips for social proof.
3. Product Assortment — 9:03
   • Neat trick with colors and pricing. How to optimize for skimmability.
4. Persuasion— 8:21
   • Which bonuses? Importance of “macronetworks” in viral messages.
5. Product Summary — 11:32
   • One-column vs. two-column designs. When to use rounded numbers.
6. Checkout — 6:25
   • Best colors in the checkout. How to reduce clutter.
7. Upsell — 16:30
   • Which offers to display? Clever trick with rejection options.

Sale Page: https://www.nickkolenda.com/courses/website-behavior/

Proof: