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Adskills – Conversion Workshop

Original price was: $497.00.Current price is: $70.00.

The Conversion Workshop: The Latest Proven Strategies to Increase Campaign Conversions up to 161%

Grab our Blueprint for Creating High Converting Ad Campaigns, despite the 2021 ‘Ad Apocalypse’

Course’s name: Adskills – Conversion Workshop
Size: GB
Delivery Method: Instant Download (You will receive the download link through your email right after making the payment)
Last Update:�2022

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Adskills – Conversion Workshop

The Conversion Workshop: The Latest Proven Strategies to Increase Campaign Conversions up to 161%

Grab our Blueprint for Creating High Converting Ad Campaigns, despite the 2021 ‘Ad Apocalypse’

Here’s what you’ll receive: Instant access to brand new strategies revealed at the ‘Conversion Workshop’, held on 22 April 2021.
This unique Workshop brought together 6 world authorities in Conversion Rate Optimization (CRO). They reveal the latest results from running thousands of A/B tests and spending millions of dollars on ad testing.
Snag these game-changing techniques to transform the profits of your business and be seen as a true marketing expert by your clients.

Master These 6 Critical Skills Converting Clicks Into Leads

Session #1 – Build a Winning Ecommerce Offer Page! What I learned from $115M in sales from ONE brand and how you can copy it!

Takeaways from this session include:

The secrets to structuring a high performing ecommerce product page…learned through spending $35M on ads in the last 5 years & split testing the heck out of every page element.
“Conversion Asset Concert Theory”. What it is and why it’s critical if you want to help customers make a buying decision (Hint: it will maximize sales through your store).
How to build a product page from scratch – Step-by-step guide on what elements to include in each section of the page – and what to leave out.
How most ecommerce stores are wrecking their headers…and it’s costing them sales.
Longform copy always converts better, doesn’t it? NOPE! Know whether your product will sell better using super simple, short form copy.
The unconventional but proven ‘sales copy formula’ for the buy box. You’d think only a crazy fool would rewrite their online store like this… until you see the sales results.
The simple change that resulted in 100% more product views and 50% more email opt-ins. This is an easy fix which can be completed in an hour by most web developers.
The easiest way to increase ecommerce sales by 5-25% (some brands have used this one strategy to get a bump as high as 50-60%).
The important conversion element MISSING from the cart pages of most ecommerce platforms ‘out of the box’… including Shopify and WooCommerce.
The easy approach to getting more testimonials to use as social proof – chances are you’re one of the 95% NOT doing this.

Session #2 – The Death of Pixels

Takeaways from this session include:

The single important skill you need to run successful campaigns after the iOS14 update.
Facebook retargeting campaigns are beginning to get hit by the privacy updates. Here’s how to set up your campaigns before they start hemorrhaging cash.
Understanding ‘Combined data’ and why this concept is crucial to successful advertising in the future.
Think ‘privacy issues’ only affect Facebook? BAD NEWS, Google is going to self-impose restrictions in the next 6-12 months. Here’s the playbook to counteract this ‘double-threat’.
Why you should NEVER trust ad network reports to optimise your campaigns (including Facebook Ad reports). Plus, what you should do instead.
Get YOUR data back with ‘Ad attribution & tracking software’ – how to choose a software solution that tracks individual customers, what they purchased, when they purchased etc.
Get instant clarity on what’s working – the simple tech stack needed to generate AUTOMATED daily tracking across all channels (paid and organic), including ROAS, purchases, add to cart rate, etc.
Open targeting (broad) on Facebook is dead. Discover how the experts are approaching targeting going forward.
What’s the ‘halo effect’ and how you can measure its contribution to sales.
A ‘warts and all’ look at how John’s Google Ads have recently been affected by updates, and what he did to get his campaigns back on track and profitable.

Session #3 – Optimizing for 2021 and Beyond: Why your conversion rate is the last metric to focus on and what to do instead

Takeaways from this session include:

‘Total Experience Optimization’. What it is and why it trumps simple A/B testing.
When can a DROP in conversion rate actually be good news for your business.
A breakdown of how Justin’s team achieved a 161% increase in conversion rate for an ecommerce client by simplifying their whole customer experience.
What you need to be focusing on to drive long-term improvements in conversions, sales and profits (hint: it’s not conversion rate or typical KPI’s).
Using free shipping always leads to higher conversions and profits, right? WRONG! Discover how to test shipping rates to improve your bottom line.
Do you start split testing by analyzing big changes or making small incremental changes? Get the final word from an expert that runs over 70 split tests per week.
What are the ‘big rocks’ you should be testing to get fast results? Justin shares real life examples which increased conversions by up to 33%.
Why you only need one winning split test per QUARTER to transform the fortunes of your business.

Session #4 – The Secrets to Getting 100 Million Video Views�

Takeaways from this session include:

How to use the “H.E.R.O.” system to create engaging videos which get shared on Facebook.
See how a handmade video shot in a TOILET is gaining massive traction – Proof you don’t need fancy equipment or technical know-how.
9 examples of simple videos which are making millions for their owners – swipe these ideas for your own products.
The secret to building instant rapport with your specific audience…this is easy to replicate in virtually any market.
The big mistake most marketers make in the first 5 seconds of their video ad, which will kill its conversion stats.
How one little video transformed a business on the verge of bankruptcy to a $3M success story.
How to get motivated BUYER traffic from ‘difficult’ channels like Snapchat and TikTok whilst repelling the tyre kickers and lookie-loos.
Never again worry about your video script. Use this ‘video copywriting formula’ proven to convert to sales.
Why you don’t need a Hollywood video editor or technical skills to get your video out of the door.
The recently released video tools which make it quicker and easier than ever to produce high impact video for Facebook and YouTube… even if you’re a total video newbie.
Agency Owners: How to stand out in a crowded market by offering video and creatives… and you could increase your fees by $2,000 a month.
The secrets to recording high-converting testimonial videos INCLUDING the one vital element which your client must include.

Session #5 – How to convert more customers with better research and data

Takeaways from this session include:

The TWO linchpins of a conversion optimization plan that you must have to move the needle.
The main problems faced by today’s conversion optimizers, and how you can easily sidestep these pitfalls
Why you should NEVER start with testing if you seriously need to increase conversions.
How to use a research framework to make data-led decisions that get results.
How Dell lost $billions due to a simple conversion problem and how you could have pointed out the issue by knowing where to look in Google Analytics.
The 3-step process identified by a behavioural research scientist from Stanford, which you can use to find conversion problems on your site.
Why only 1% of unhappy customers will tell you, and how to stop the other 99% from moaning to the world why you suck.
Design or Copywriting – Which has the most influence on conversions? Get the definitive answer which will affect the direction of your conversion testing.
The truth about ‘user testing’ and how to stop it from becoming a useless waste of money.
The best tools to make conversion optimisation easier than ever, including the new FREE heatmap tool which is shaking up the conversion industry.
Real life examples of conversion optimization, including the company that made a change to a form which resulted in $millions in sales.

Session #6 – Guardians Roundtable with Ed Dale & The AdSkills Coaching Team

Takeaways from this session include:

The one short sentence that most marketers don’t write on their thank you pages…and it’s killing their conversions.
How to bullet-proof your business and start building your own ‘first-party data’ warehouse.
Story based copywriting is all the rage BUT it can also butcher your conversion numbers. Understand when to use short form copy for better results.
Now iOS14.5 is here, how to set expectations with clients and approach reporting.
How offline data can give your website the edge, as learned through an ecommerce client selling $400 sweaters.
How to get testimonial ads to run on Facebook without upsetting the FB compliance cops.
The little-known Facebook method which reduced lead-gen costs by 60% yet costs less than $5 a day.
A simple process for coaches to skyrocket their conversions and get better clients… straight from the mouth of a practising coach.

Sale Page:https://get.adskills.com/conversions-workshop/

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